Sales can be thought of the process of helping a client succeed. Helping clients to succeed is not a euphemism for sales – it is the essence of sales. Make the sale! Meet the targets!...

A stand at an exhibition is a considerable investment, and it requires further resource to make it a success. Those seasoned campaigners of trade exhibitions will know that selling at exhibitions and trade shows is...

The key to the Electro-Optic (EO) sensor (a camera and a lens assembly) will be the quality of the image. If the image quality is poor and unreliable, then user confidence will ebb very quickly,...

Historically Marketing has been pushing messages to convince prospects to take action. The overwhelming influence of the internet is about engaging them in conversation and leading them to the point of taking action. Marketing is...

Having completed your service in the Armed Forces and having transitioned to becoming a civilian, your country still needs you. You could take your leadership skills into politics and make decisions for this country which...

Not all companies like to hire Veterans coming out of the Armed Forces. That is probably the most politically incorrect thing that I can say, but it is an uncomfortable reality that must be faced...