PROELIUM LAW WEEKLY PICINTSUM

PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released.  Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

‘The EU supports Libyan authorities in rescuing migrants and returning them to Libya to be held in detention facilities. The UN reports an increase from 7,000 to 20,000 detainees in 3 months, in filthy and inhumane conditions while reports of violence and bribery follow the Libyan Coastguard. The strategy also includes payments to tribes and militias to stem the flow of migrants travelling overland to the ports, reportedly causing clashes as groups seek to monopolize the payments.’

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PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released. Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

read more

Proelium Law LLP

Proelium Law LLP is a Limited Liability Partnership registered in England and Wales No.OC411568.

Proelium Law LLP is authorised and regulated by the Solicitors Regulation Authority No. 629608 (www.sra.org.uk)

VAT Registration No. 242 4002 59.

© www.proeliumlaw.com

Web Design by Tim Mitchell Design | Web Consultancy by John Griffin, Up Marketing Co

Marketing

Marketing

Barry Harris MBE, a senior advisor to Proelium Law LLP and a widely experienced businessman, shares a series of blogs offering practical commercial advice.

Historically Marketing has been pushing messages to convince prospects to take action. The overwhelming influence of the internet is about engaging them in conversation and leading them to the point of taking action. Marketing is now about participation and connection.

There is a significant amount of material available about Marketing. This Blog is an attempt to avoid cliched catchphrases, and provide some “outside of the box” thinking about Marketing.

WHAT ARE THE NEW RULES OF MARKETING?
  • Marketing is more than just advertising.
  • PR is for more than just a mainstream media audience.
  • You are what you publish.
  • Nobody likes spin; people prefer the real thing.
  • User experience and participation are stronger than propaganda.
  • Instead of causing one-way interruption, Online Marketing is about delivering content at just the precise moment that it is needed.
  • Marketers must change their thinking from the mainstream of Marketing to the masses, to a strategy of targeting vast numbers of underserved audiences on the internet.
  • PR is not about the boss seeing the company on TV, It’s about your target buyers seeing your business on the web;
  • Marketing is not about winning awards, it’s about the company winning business.
  • The internet has made PR public again.
  • Great online content is needed to drive prospects into the purchasing process.
  • Blogs, online video, eBooks, news releases and other forms of online content engage directly with potential customers in a way they will appreciate.
  • Marketing and PR have blurred

Targeting the safe middle market is not necessarily a safe marketing strategy. Today, it is about Social Selling.

THE SOCIAL SELLING MANIFESTO

Social Selling is about building relationships, not just pipelines. Above all treat people with respect, just as you would your friends and family members.

Use social technologies to facilitate real human interaction, not avoid it. Remember Social Media connects you with people not faceless targets or records in a database.

Share your expertise without expecting anything in return. Help first and sell later. Giving builds trust. Be clear upfront that you sell something for a living.

Sell value – sell something that enriches lives and customers will find you.

A one-way stream of messages is not selling it’s yelling!

Respect people’s boundaries. Be human; admit when you have messed up and do what is necessary to make it right.

Tell the truth, connect with others for the greater good not just for your benefit.

ADVERTISING

Adverts are useful; they can entertain and attract attention. Conveying too much information can confuse the target audience and weaken the message. It is better to inform customers about one thing that is important to them, rather than everything that is important about the product or service. One advert – One message, adverts do not work well on their own and need to be a part of a campaign that features different information in different adverts, and may reach more customers, as those who overlook one advert might respond positively to a different advert for the same product or service.

BLOGGING IS MAINSTREAM

Blogs are a conventional transport for companies to get their ideas into the marketplace. Readers of Blogs view the information shared as one of the few forms of authentic communication. Advertising is often tainted by the viewer’s skepticism, and announcements by CEO’s out of touch with reality.  An excellent Blog commands attention.

Try using bloggers, online news site, eBooks, public speakers, and consultants that reach the targeted audience your company requires.

SOCIAL NETWORKING SITES AND MARKETING

Social Networking sites such as Facebook, Twitter, and Linkedin are phenomenally popular. The numbers reached are in the multi-millions, while those figures are impressive what does this mean to Marketing? Consider the reach of influential people on social networking sites, rethink the notions about who can best spread ideas and tell stories. Many involved in Marketing want to be quoted in an important publication or have their products or services mentioned on TV. These media hits are the holy grail of marketers (and who would not want to be on the BBC), but is that the best thing for your business? Consider who has the power to reach your target audience, Bloggers using Social Media or mainstream media?

A Marketer might be tempted to create a page on lots of Social Networking sites; this might be necessary, or useful since each one appeals to different users. The top Social Networking sites are often viewed as directly competing with one another, but the fact is that each site occupies a slightly different niche.

The following are some ideas to get the most out of Social Networking sites for Marketing:

  • Target a Specific Audience – Create a page that reaches an audience relevant to your organisation. It is usually better to target a small niche market.
  • Be a Thought Leader – Provide valuable and interesting It is better to show expertise at solving a problem than to babble about a product or service.
  • Be Authentic and Transparent -Do not impersonate others, be original.
  • Create Lots of Links – Link to your sites and blog, and those of others in the same market sector, and network.
  • Encourage People to Contact You – It is the most compelling call to action, make it easy to be contacted, and be sure to follow up personally.
  • Participate – Create groups and participate in online discussions. Become an online leader.
  • Make it Easy to find You – Tag your page and add it to subject directories. Encourage others to bookmark the page.
  • Experiment – Sites are always trying new things, and that makes them great if it’s not working, tweak it or remove it. There is no such thing as a Social Networking expert – we are all learning all of the time.
START A MOVEMENT

An interesting aspect of Social Media is that people talk about you and the company, its products, and services. Much of this discussion takes place outside of your influence. However, it is possible to be creative and guide the conversation. This strategy is to bet on the continuing omnipresence of the internet, and popularity of Social Media. Social Media takes that pervasiveness further, and, what is certain is that Marketing on the internet will continue to evolve – success comes with experimentation. The trick to benefiting from Social Media and Online Marketing is to participate in it.

The internet provides a fantastic opportunity to reach niche buyers directly with targeted messages at a fraction of the costs of the past where there were two significant choices: buy expensive advertising or get third-party ink from the media.

The internet is different. Instead of one-way interruption, Marketing on the web and via Social Media is about bringing useful and insightful content at the precise moment that a buyer requires. The internet has changed the rules. Today, companies and organisations communicate directly to the purchaser. The internet makes public relations public again. Blogs, online video, press releases and other forms of online content allow communications directly to the customer.

The main ways to generate attention, awareness and activity in the marketing landscape of today are:

  • The profile can be raised by purchasing TV commercials, magazine adverts, trade show floor space, and through direct mailing.
  • Knowledge can be related through editorial gatekeepers at Radio and TV companies, Magazines, and Trade Journals.
  • A Sales team can generate attention one person at a time, calling, emailing, meeting leads.
  • Awareness can be earned online by creating something interesting and publishing online for little or no cost.

Opportunities can develop very slowly; it may be years from the time a new lead is made until it grows into business. Waiting to initiate a Marketing effort may be too late to help get through a downturn. Do it now!

Propel your enterprise to a thought leadership position through Online Marketing and Social Media without a huge budget. It will drive sales:

  • If a boy meets a girl and tells her how much she is loved, how beautiful she is, and how he can’t live without her – that’s Sales Promotion;
  • If a boy meets a girl and immediately impresses upon her how wonderful he is – that’s Advertising;
  • But if the girl seeks him out because of what she has heard about him – that’s Marketing!

“Marketing involves all types of activity. It is about making your company and its products and services as visible as possible. Do it, and have a plan!”

Need advice?

If you’d like further information, or to discuss working with us, you can get in touch via our Contact Us page

Read our latest news & articles

PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released. Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

read more

Proelium Law LLP

Proelium Law LLP is a Limited Liability Partnership registered in England and Wales No.OC411568.

Proelium Law LLP is authorised and regulated by the Solicitors Regulation Authority No. 629608 (www.sra.org.uk)

VAT Registration No. 242 4002 59.

© www.proeliumlaw.com

Web Design by Tim Mitchell Design | Web Consultancy by John Griffin, Up Marketing Co

ISIS seeks to establish presence in Upper Egypt

ISIS seeks to establish presence in Upper Egypt

Marc Simms is an occasional blogger for Proelium Law LLP. Marc holds a MLitt in Terrorism Studies and a Masters in International Relations, both from St Andrews. His particular interests are in emerging international security issues, unconventional warfare and terrorism.

Recent attacks suggest that ISIS is in the process of establishing armed cells and networks in Upper Egypt, giving them a potential new centre of operations in the country.

Sinai Province

ISIS has had an armed presence in Egypt since Ansar Bait al-Maqdis, a Sinai-based terrorist organisation that formed during the chaos of the 2011 Egyptian Revolution out of local militant groups, declared their allegiance to the group in 2014.  Taking advantage of weak security on the Sinai Peninsula, the group carried out a number of attacks on civilians and security personnel in the region.

However, unlike their branches in Iraq/Syria and Libya, the ISIS Sinai Province branch has been unable to establish itself territorially, only being able to partially control the small town of Sheikh Zuweid, and failing to expand that control despite a prolonged assault against Egyptian security forces.  Despite this, they have nevertheless been able to carry out a staggering amount of complex attacks in the country, raising questions about the competence of the security forces and their ability roll back the Sinai insurgency.

Expanding the conflict

Since 2014, Ansar Bait al-Maqdis had been making inroads into the Western Desert, clashing with security forces and carrying out several bombings in the region.  It is possible that this was planned to coincide with their official pledge of allegiance to ISIS, by providing a potential smuggling route for foreign fighters in Libya to infiltrate into and out of Egypt.

In 2015, militants linked to this network attempted to carry out a suicide bombing at the Karnak temple, only to be thwarted by Egyptian security.  This was followed by a succession of attacks on targets in Cairo and the Upper Egypt region, but those efforts stalled with the death of the network’s leader Ashraf Ali Ali Hassanein al-Gharabli in November of that year, as well as the deaths of 9 militants likely responsible for the Cairo attacks two months previous.

However, in 2016 ISIS staged an attack on the Botroseya Church which showed a distinct change in strategy for the group.  Instead of attacking military or political targets, ISIS instead decided to make Coptic Christians in Egypt the focus of its campaign, in effect importing sectarian tactics to Egypt in the hope that they will have a similarly destabilizing effect as they have had in Iraq.  Since then, ISIS has carried out the Palm Sunday church bombings and the more recent Minya attack, where ISIS gunmen fired on a convoy carrying Copts travelling to the Monastery of Saint Samuel.

Equally, ISIS propaganda has aligned itself with this change in focus, hoping to leverage widespread discrimination against – and conspiracy theories about – Coptic Christians in Egypt to its own benefit.

Strategy, convenience and opportunity

From this perspective, ISIS establishing themselves in Upper Egypt has a number of benefits.  Not only is the region sparsely populated and mostly rural, giving ISIS an advantage in establishing networks and training, and the aforementioned access to Libya via the Western Desert, but the region also has a high concentration of Coptic Christians. Minya Governante has an estimated 50% Coptic Christian population, and has been the flashpoint for sectarian violence in recent years.

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If you’d like further information, or to discuss working with us, you can get in touch via our Contact Us page

Read our latest news & articles

PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released. Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

read more

Proelium Law LLP

Proelium Law LLP is a Limited Liability Partnership registered in England and Wales No.OC411568.

Proelium Law LLP is authorised and regulated by the Solicitors Regulation Authority No. 629608 (www.sra.org.uk)

VAT Registration No. 242 4002 59.

© www.proeliumlaw.com

Web Design by Tim Mitchell Design | Web Consultancy by John Griffin, Up Marketing Co

PROELIUM LAW WEEKLY PICINTSUM

PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released.  Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

‘Saudi Arabia (KSA) has declared that the actions of Hezbollah in Lebanon amount to a declaration of war. The declaration on 6 November 17 followed the resignation of Saudi-backed Lebanese Prime Minister Saad al-Hariri. KSA criticized the inability of the Hariri led administration to tackle the growing influence of the Iranian backed Hezbollah, who are widely regarded as stronger than the official Lebanese Army’.

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If you’d like further information, or to discuss working with us, you can get in touch via our Contact Us page

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PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released. Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

read more

Proelium Law LLP

Proelium Law LLP is a Limited Liability Partnership registered in England and Wales No.OC411568.

Proelium Law LLP is authorised and regulated by the Solicitors Regulation Authority No. 629608 (www.sra.org.uk)

VAT Registration No. 242 4002 59.

© www.proeliumlaw.com

Web Design by Tim Mitchell Design | Web Consultancy by John Griffin, Up Marketing Co

Spain emerging as potential new entry point into Europe for migrants

Spain emerging as potential new entry point into Europe for migrants

Marc Simms is an occasional blogger for Proelium Law LLP. Marc holds a MLitt in Terrorism Studies and a Masters in International Relations, both from St Andrews. His particular interests are in emerging international security issues, unconventional warfare, and terrorism.

Recent figures from the United Nations Refugee Agency reveal that the number of migrants crossing into Spain via sea routes from North Africa has shown a 75% increase from last year.  According to the UNHCR, this is placing significant stress on Spain’s migration services and agencies.  In particular, the UNHCR is concerned that the country is unprepared to handle vulnerable groups such as victims of trafficking and unaccompanied minors.

Routes into Europe

The Libyan-Italian route continues to be the most popular entry method into Europe for African migrants, with 85,000 arriving since the start of this year, a 19% rise on figures from last year.  Libya has proven to be a popular starting point for migrants from all over Africa to get into Europe, due to weak local governance and collusion by local militias in people smuggling.  In addition, the ongoing violence of the Libyan civil war has seen Libyans themselves trying to flee the violence.

The Italian government has paid the Libyan Government of National Accord in hope of reducing numbers, but the GNA only controls a relatively small area of the country, mostly the area surrounding Tripoli (and is struggling to hold even portions of that).  Still, it has made the journey via Libya less attractive to some, which in addition to the poor treatment African migrants receive in the country, may explain the recent surge in popularity with the Spanish alternative route.

Moroccan factors

Another possible reason for the increased numbers on the Spanish route is recent, ongoing unrest in the Rif region of Morocco.  The unrest was triggered by the apparent murder of a fish seller by police, but has since become a larger movement, grounded in historical grievances that the local population has with the Moroccan government.

This is further complicated by the economic situation in Rif, which sees many people turning to cannabis production and has contributed to Morocco becoming one of the largest cannabis producers in the world.  Because of this drug factor, it is also a very strong possibility that local smuggling syndicates are also now involved in people trafficking, using the same routes as they have for drugs in the past.

A humanitarian crisis in the making?

In addition to the questionable capacity of the Spanish government to handle the number of people now attempting to enter the country, the journey itself carries considerable risk.  Almost 50 refugees are feared dead after their rubber dinghy sank in early July, with 3 survivors being rescued by the Spanish coast guard.   As more migrants attempt the crossing, the likelihood is that more accidents and loss of life will occur.

“What is clear is that, they (Spain’s government) have to get ready. They can’t be caught unprepared. What started happening elsewhere in Europe in 2015 can’t be allowed to happen here,” spokeswoman for the UNHCR in Spain Maria Jesus Vega said.

Need advice?

If you’d like further information, or to discuss working with us, you can get in touch via our Contact Us page

Read our latest news & articles

PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released. Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

read more

Proelium Law LLP

Proelium Law LLP is a Limited Liability Partnership registered in England and Wales No.OC411568.

Proelium Law LLP is authorised and regulated by the Solicitors Regulation Authority No. 629608 (www.sra.org.uk)

VAT Registration No. 242 4002 59.

© www.proeliumlaw.com

Web Design by Tim Mitchell Design | Web Consultancy by John Griffin, Up Marketing Co

CAR cease-fire already shows signs of falling apart

CAR cease-fire already shows signs of falling apart

Marc Simms is an occasional blogger for Proelium Law LLP. Marc holds a MLitt in Terrorism Studies and a Masters in International Relations, both from St Andrews. His particular interests are in emerging international security issues, unconventional warfare and terrorism.

On Monday 19 June, 13 of the 14 armed factions currently fighting in the Central African Republic’s ongoing civil war agreed to a ceasefire deal in Rome.

The cease-fire, which had been mediated by the Catholic Sant’Egidio Community, a lay church affiliated with the Vatican, was considered an important step in restoring peace to the Central African Republic (CAR), although previous negotiations have not managed to stop fighting for any significant period of time.  It was intended to be a stepping stone to bringing the armed groups into the political process in return for ending attacks.

Fighting on the ground continues

Despite the negotiations, on Tuesday 20 June over 100 people were killed in clashes in the town of Bria.  Associated Press reported that the fighting had erupted between the predominantly Christian anti-Balaka militia and the Popular Front for the Renaissance in the Central African Republic (FPRC), a group whose membership is mostly drawn from Muslim ex-Seleka fighters.

The security situation in Bria continues to be uncertain, with the Red Cross unable to venture into the streets to collect bodies or give medical treatment to the wounded.

Before the most current round of violence, in November last year FPRC fighters undertook targeted executions of the Fulani ethnic group in the town, carrying out house to house searches, abductions and killings.

Blood diamonds fuelling the conflict

Bria is something of a battleground town given its central location within the country, and also its rich mineral deposits, especially the local diamond fields.

The CAR was the 12th largest diamond exporter in the world before the outbreak of the 2012 civil war, and illegal smuggling of blood diamonds and gold from the country is helping to fund the violence there.  The diamonds are smuggled out via Chad and Sudan, but are also being purchased by Western companies, mostly out of Belgium.  While the UN has placed sanctions on companies for supporting armed factions via their diamond purchases, the Kimberley Process does not ban in-country purchases of diamonds, and so companies are purchasing and stockpiling diamonds in country, awaiting the lift of the ban.

The CAR civil war

The CAR has been in a state of civil war since 2012, when a previous peace deal between the government and rebel groups broke down.  The conflict has several key drivers, including the aforementioned mineral resources, which competing factions are attempting to control in order to enrich themselves.  There are also sectarian conflicts, between a mostly Christian and animist south, and a mostly Muslim north.  Intersecting with these issues are existing ethnic rivalries, which are often related to tensions between agricultural and nomadic groups.

Over 400,000 people have been internally displaced in the course of the conflict, and 500,000 have fled the country as refugees to neighbouring countries.  Due to the ongoing violence, which makes the CAR one of the most dangerous locations in the world for aid workers, it’s impossible to estimate the number of civilian casualties.

“We signed the agreement, but we have to defend ourselves, we can’t allow an attack to happen without reacting,” Djamil Babanani, spokesman for the Popular Front for the Rebirth of the Central African Republic, an armed rebel group formerly belonging to the Muslim Seleka coalition, told the AFP news agency on Tuesday.

Need advice?

If you’d like further information, or to discuss working with us, you can get in touch via our Contact Us page

Read our latest news & articles

PROELIUM LAW WEEKLY PICINTSUM

The Proelium Law weekly picture intelligence summaries (PICINTSUMS) for the use of our clients, colleagues and contacts are now released. Focusing on Iraq/Syria, Libya and Afghanistan/Pakistan these reports will be updated weekly on a Wednesday.

read more

Proelium Law LLP

Proelium Law LLP is a Limited Liability Partnership registered in England and Wales No.OC411568.

Proelium Law LLP is authorised and regulated by the Solicitors Regulation Authority No. 629608 (www.sra.org.uk)

VAT Registration No. 242 4002 59.

© www.proeliumlaw.com

Web Design by Tim Mitchell Design | Web Consultancy by John Griffin, Up Marketing Co

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