Day: 12 December 2017

Tradeshow tradecraft

A stand at an exhibition is a considerable investment, and it requires further resource to make it a success. Those seasoned campaigners of trade exhibitions will know that selling at exhibitions and trade shows is rare, and when it does happen, it is a world apart from your regular sales, requiring fine-tuned organisation and sales skills.  Exhibitions are fast-paced events, however, at times, they can be deathly slow.